Prior to The Cultivation Company Jose was a Principal at YOJ Creative, a boutique marketing agency, whose clients included Starbucks, Microsoft Corp., Google, and the Nobel Peace Prize. Jose spent 18 years at Microsoft in a variety of marketing and strategy roles for categories such as new devices, Xbox, entertainment initiatives, business solutions, games, and consumer offerings.
For half a decade he led the diversity and multicultural marketing initiative for all of Microsoft. In this role, Jose was the voice of Microsoft to the U.S. Hispanic community and an advocate for Latino opportunities. Before Microsoft, Jose performed brand management at Procter & Gamble.
Jose holds a Master in Business Administration from Georgetown University and Bachelor of Science from Cornell University. He also completed the UCLA Latino Leadership Institute, Northwestern University Executive Marketing programs and has 20+ years’ experience in coaching and mentorship.
Jose was the Chairman of the Board of Directors for Hopelink, a non-profit organization promoting self-sufficiency for all members of the Seattle Eastside community. Also he was a Board Member of Global Partnerships, an organization dedicated to expanding opportunity for impoverished people via microfinancing.
Jose has received several awards, including Latin Business Magazine’s “Top 100 U.S. Hispanics to Watch”, “Top 100 Prominent Latinos in the Business World”, the National Urban League’s Donald H. McGannon Service Award, and Defining Trends Magazine’s “Latino Trendsetters” award. He has been a keynote speaker or panelist at top Latino and Diversity events, including the NCLR, National Urban League, US Hispanic Chamber of Commerce, Hispanicize, Future of Latin Media – Convergence conferences. He has been featured in top Latino TV and radio outlets such as Univision, Telemundo, CNN en Espanol, and public broadcasting stations.
Jose is the author of the forthcoming book -- Mucho Success: How Influential Latinos Made It in America and podcast host for Mucho Success: Advice and Success Secrets for Latinos.
In his spare time Jose plays electric guitar, reads psychology books, travels and spends time with his loved ones. He is a lover of music and trivia and was a member of the Recording Academy of Arts and Sciences (Grammys). He divides his time between Los Angeles, Seattle and Puerto Rico.